INSTAGRAM & TIKTOK

AR Filters

I had been working as a creative technologist and music provider for various advertising agencies when I first heard about Meta®'s AR-filter tool, SparkAR. It was just a few months before the pandemic hit, and I was intrigued by the fact that the tool had been opened up to independent creators like myself.

To me, this seemed like a truly innovative way to establish a new connection between brands and their audiences. Unlike traditional photo shoots, videos, or set campaigns, SparkAR offered the potential to create genuine interactivity between brands and individuals. I was excited by the possibilities this presented and couldn't wait to start experimenting with it.

Then, the pandemic struck, and everything changed. Suddenly, people were confined to their homes, and the world of advertising had to adapt quickly. What had previously been just a hunch on my part became a global trend almost overnight.

Despite the challenges presented by the pandemic, theses new tools allowed me to create engaging and interactive campaigns that truly resonated with people, even as they were isolated from each other. I was particularly proud of the projects I worked on during this time and the positive impact they had on both brands and their audiences.

Looking back on this experience, I realize that sometimes even the smallest ideas can have a big impact. With the right tools and a bit of creativity, we can adapt to any situation and continue to connect with each other, no matter what challenges we face.

GREENROOM 8Bit Game

The GREENROOM 8Bit Game was an innovative AR Instagram filter created for Heineken's "loi evin" brand GREENROOM. Players were challenged to score points by running and jumping over virtual concert gear and instruments using only their blinking eyes. The game ended with a social media contest for the highest score, making it an engaging and interactive experience for users. The game also helped to promote the brand and generate buzz on social media.

GREENROOM Rebus Filter

This filter was an instant viral sensation, thanks to its clever and interactive AR rebus game. Users were challenged to decipher the hidden meaning behind emoticons in order to guess the name of a singer or band. The filter's ability to drive engagement and generate buzz was reflected in the impressive key performance indicators (KPIs) it achieved. By providing an interactive and challenging experience, the filter helped to increase brand awareness and created a memorable and engaging experience for users. It was one of the most successful marketing tools for the brand and a great way to drive engagement.

6ix9ine AR Filter

The SixNine AR Instagram filter is a cutting-edge showcase of technology that utilizes iris tracking, complex 3D animations, and audio reactivity. It generated significant buzz and helped to promote the brand in a disruptive way. The filter's shareability on social media made it a standout marketing tool. The interactive and visually-stunning experience provided by the filter not only helped to increase brand awareness but also created a memorable and engaging experience for users.